Marketing

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notepad and pen planning email marketing strategy

Follow these five simple steps to create an effective email marketing strategy for your language business.

How to Create an Email Marketing Strategy

Marketing

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native speaker marketing

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Here’s why this harmful narrative is still being used in language marketing and what we can do about it.

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Innovate ELT conference recap Barcelona sky

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Didn’t get to join me at Innovate ELT this year? Here’s a summary of what I spoke about.

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Laptop on a desk

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Forget fluffy freebie advice. This article is jam-packed with proven lead magnet ideas and examples to inspire you.

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