The Copy Classroom

A collection of fluff-free copy tips for language education businesses looking to translate their stories into words that work.

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If you’re spending lots on marketing and seeing little return, it’s time to revisit your messaging strategy. Here’s what to do.

How to Create a Messaging Strategy for Your Language School 

Copywriting

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native speaker marketing

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Here’s why this harmful narrative is still being used in language marketing and what we can do about it.

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If I could give you one piece of copywriting advice, it would be to make your message more specific. Read this post to find out how.

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Brussels city

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Thinking of starting a blog? Read how we increased one teacher’s web traffic by 4455% with Google-friendly articles.

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Innovate ELT conference recap Barcelona sky

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Didn’t get to join me at Innovate ELT this year? Here’s a summary of what I spoke about.

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Hey, friend! I'm Lauren. 

And I'm here to share with you everything I know about marketing your language teaching business.

Whether you're a word wizz or you're not even sure copywriting is, I've got you.

Through my done-for-you copywriting packages and my courses and resources, I help you craft copy that sells well, sounds like you and feels good to publish.

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