The Copy Classroom

A collection of fluff-free copy tips for language education businesses looking to translate their stories into words that work.

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girl writing copy using psychological triggers

Ever wondered what makes words sell? Here are 6 psychological triggers you can use to write powerful, persuasive messages that sell your online language courses.

6 Psychological Triggers to Make Your Copy More Persuasive

Copywriting

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people working on laptops on a table

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Earning trust starts with creating a connection. Here’s how you can connect with your ideal students using nothing but words.

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woman writing copy for an international audience

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Writing clear, compelling copy for an international audience is easier than you think with these handy tricks to follow.

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person at a desk writing an online teacher bio

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Learn what you should (& shouldn’t) include in your bio as an online language teacher. Spoiler: this might surprise you.

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woman writing language school website copy

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Follow my step-by-step process to write a website that attracts, connects with and converts more of your ideal students.

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Hey, friend! I'm Lauren. 

And I'm here to share with you everything I know about marketing your language teaching business.

Whether you're a word wizz or you're not even sure copywriting is, I've got you.

Through my done-for-you copywriting packages and my courses and resources, I help you craft copy that sells well, sounds like you and feels good to publish.

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