The Copy Classroom

A collection of fluff-free copy tips for language education businesses looking to translate their stories into words that work.

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plant and book on desk in front of a mirror

As a lifelong language nerd, I’ve had more teachers than I’ve had pairs of shoes — and I haven’t chosen a single one of them based on their impressive degrees or ‘10+ years’ experience’. Don’t get me wrong — I know these things are important in helping me achieve my language goals.  But, frankly, where […]

A Beginner’s Guide to Attracting More Language Students

Marketing

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crocs lookalike shoes against a white background

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Words have the power to boost sales, appeal to a different audience and encourage a desired action. They make the difference between building a thriving community-based brand that attracts the dreamiest of dream clients… and giving up because it feels like nothing’s working.  No brand proves this better than the notoriously uncool footwear brand, Crocs. […]

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Asynchronous learning? Authentic materials? Ummm WHAT? It’s time to turn teaching jargon into words your students will understand.

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Laptop on a desk with a plant

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Marketing your language business doesn’t have to cost loads. Here are 5 channels you can use to get results for next to nothing.

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The Ultimate Guide to Writing a Language Course Sales Page

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You’ve done it.  You’ve finally created your own language course. You’re beyond excited to launch it into the world, make 1:1 teaching a thing of the past and watch more students thrive.  All that’s left to do? Write your sales page — the page that’ll make or break your success.   But hold on…  Where should […]

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Hey, friend! I'm Lauren. 

And I'm here to share with you everything I know about marketing your language teaching business.

Whether you're a word wizz or you're not even sure copywriting is, I've got you.

Through my done-for-you copywriting packages and my courses and resources, I help you craft copy that sells well, sounds like you and feels good to publish.

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