The Copy Classroom

A collection of fluff-free copy tips for language education businesses looking to translate their stories into words that work.

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desk with laptop and coffee

If your website’s getting plenty of visitors but few conversions, it’s time to troubleshoot. Here are 5 website mistakes language teachers make & how to fix them.

5 Website Mistakes Language Businesses Make 

Copywriting

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ola kowalska website copy project

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Do you have certain students who you find way easier to teach than others? It’s the same for me when I’m writing copy for clients.  Some brand voices just click quicker.  Some topics are more fun to write about. And some people are a dream to work with because they know their audiences so darn […]

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Laptop on desk article about SEO for language teachers

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SEO is one of the most affordable, effective and low-effort ways to boost your brand’s visibility. Here’s how to use it.

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laptop on desk next to pink sticky notes, two pens and a phone

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Successful marketing comes down to the quality of your research. Learn how (and why) to gather awesome insights into your people that make you the obvious choice.

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coffee mug and blank notepad on a desk

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Struggling to write copy that catches attention? Let’s fix that. Here are 6 language education marketing cliches and how to avoid them.

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Hey, friend! I'm Lauren. 

And I'm here to share with you everything I know about marketing your language teaching business.

Whether you're a word wizz or you're not even sure copywriting is, I've got you.

Through my done-for-you copywriting packages and my courses and resources, I help you craft copy that sells well, sounds like you and feels good to publish.

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