The Copy Classroom
A collection of fluff-free copy tips for language education businesses looking to translate their stories into words that work.
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If your website’s getting plenty of visitors but few conversions, it’s time to troubleshoot. Here are 5 website mistakes language teachers make & how to fix them.
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Read the BTS story of one of my favourite copy projects from 2023, complete with commentary on what I wrote and why.
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SEO is one of the most affordable, effective and low-effort ways to boost your brand’s visibility. Here’s how to use it.
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Successful marketing comes down to the quality of your research. Learn how (and why) to gather awesome insights into your people that make you the obvious choice.
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Struggling to write copy that catches attention? Let’s fix that. Here are 6 language education marketing cliches and how to avoid them.
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Hey, friend! I'm Lauren.
And I'm here to share with you everything I know about marketing your language teaching business.
Whether you're a word wizz or you're not even sure copywriting is, I've got you.
Through my done-for-you copywriting packages and my courses and resources, I help you craft copy that sells well, sounds like you and feels good to publish.
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