The Copy Classroom

A collection of fluff-free copy tips for language education businesses looking to translate their stories into words that work.

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Forget fluffy freebie advice. This article is jam-packed with proven lead magnet ideas and examples to inspire you.

18 Lead Magnet Ideas for Language Teachers That Convert 

Marketing

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Planning your next course launch? Follow this 13-step checklist to prep for your best launch yet.

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Finding it harder to retain students than attract them? Crystal Weber from Crystal Clear ESL shares her top tips for keeping your classes full and your students happy.

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desk with laptop and coffee

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If your website’s getting plenty of visitors but few conversions, it’s time to troubleshoot. Here are 5 website mistakes language teachers make & how to fix them.

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ola kowalska website copy project

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Read the BTS story of one of my favourite copy projects from 2023, complete with commentary on what I wrote and why.

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Hey, friend! I'm Lauren. 

And I'm here to share with you everything I know about marketing your language teaching business.

Whether you're a word wizz or you're not even sure copywriting is, I've got you.

Through my done-for-you copywriting packages and my courses and resources, I help you craft copy that sells well, sounds like you and feels good to publish.

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