The Copy Classroom

A collection of fluff-free copy tips for language education businesses looking to translate their stories into words that work.

Read this post

ola kowalska website copy project

Read the BTS story of one of my favourite copy projects from 2023, complete with commentary on what I wrote and why.

Ola Coaches Teachers: Website Copy Project

Portfolio

READ THIS POST

Laptop on desk article about SEO for language teachers

Read this post

SEO is one of the most affordable, effective and low-effort ways to boost your brand’s visibility. Here’s how to use it.

READ THIS POST

laptop on desk next to pink sticky notes, two pens and a phone

Read this post

Successful marketing comes down to the quality of your research. Learn how (and why) to gather awesome insights into your people that make you the obvious choice.

READ THIS POST

coffee mug and blank notepad on a desk

Read this post

Struggling to write copy that catches attention? Let’s fix that. Here are 6 language education marketing cliches and how to avoid them.

READ THIS POST

blank notepad on desk beside a laptop

Read this post

What makes you different? Why should a student choose to learn with YOU over anyone else? Here’s how to find your USP as a language teacher.

READ THIS POST

Hey, friend! I'm Lauren. 

And I'm here to share with you everything I know about marketing your language teaching business.

Whether you're a word wizz or you're not even sure copywriting is, I've got you.

Through my done-for-you copywriting packages and my courses and resources, I help you craft copy that sells well, sounds like you and feels good to publish.

TELL ME MORE