The Copy Classroom

A collection of fluff-free copy tips for language education businesses looking to translate their stories into words that work.

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Get ready to break some grammar rules as we look at how to infuse your copy with personality so it stands out and sells.

7 Ways to Add Personality to Your Copy

Copywriting

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Sep 18, 2023

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Words have the power to boost sales, appeal to a different audience and encourage a desired action. They make the difference between building a thriving community-based brand that attracts the dreamiest of dream clients… and giving up because it feels like nothing’s working.  No brand proves this better than the notoriously uncool footwear brand, Crocs. […]

Aug 15, 2023

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Asynchronous learning? Authentic materials? Ummm WHAT? It’s time to turn teaching jargon into words your students will understand.

Aug 4, 2023

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Marketing your language business doesn’t have to cost loads. Here are 5 channels you can use to get results for next to nothing.

Jul 31, 2023

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Hey, friend! I'm Lauren. 

And I'm here to share with you everything I know about marketing your language teaching business.

Whether you're a word wizz or you're not even sure copywriting is, I've got you.

Through my done-for-you copywriting packages and my courses and resources, I help you craft copy that sells well, sounds like you and feels good to publish.

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